Google has a single towering obsession: It wants to build the Star Trek computer

What does it mean that Google really is trying to build the Star Trek computer? I take it as a cue to stop thinking about Google as a “search engine.” That term conjures a staid image: a small box on a page in which you type keywords. A search engine has several key problems. First, most of the time it doesn’t give you an answer—it gives you links to an answer. Second, it doesn’t understand natural language; when you search, you’ve got to adopt the search engine’s curious, keyword-laden patois. Third, and perhaps most importantly, a search engine needs for you to ask it questions—it doesn’t pipe in with information when you need it, without your having to ask.

The Star Trek computer worked completely differently. It understood language and was conversational, it gave you answers instead of references to answers, and it anticipated your needs. “It was the perfect search engine,” Singhal said. “You could ask it a question and it would tell you exactly the right answer, one right answer—and sometimes it would tell you things you needed to know in advance, before you could ask it.”

via Slate

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